Short narrative creation Assignment (car adverts)

The target audience would be people who are old enough to drive a car. Basically, I think it is effective mostly because of the way they presented their idea. They used the concept on the beauty of human hands to illustrate the fact that whatever the human hands make is beautiful, through the different hand signs. The point that is made is straightforward but in a way unpredicted which catches the audience's attention. The sound they used also complements the mood they're trying to portray, which was a sort of whimsical, humourous mood. Therefore I think all these elements contributed to an effective advertisement.



The target audience is basically for people of all ages. I think this commercial is effective because they used cute kids to spread the message of eating right to stay healthy. People are entertained by the actions of these two kids and they also will listen because, a little kid is telling them to eat right. The commercial is cute and funny and therefore it does deliver the message they want to say, and is effective

Adidas logo

Spins on Healthcare adverts

With the Estee Lauder skin care product, you will have a perfect life.


The toothpaste gives you an instant zest for life.


Our skin isn't really that amazing unless we use Vaseline


Cute kids eat spinach and carrots.


Exercise is the only and best way to keep healthy.

Newspaper spins (hahah sounds funny)

First thing I realise from all ads is that they commonly use attractive words such as "free" or "*insert percentage* discount sale" to gain the attention of viewers. I consider this a spin as, sometimes we get tricked by these offers and the whole attractiveness about the products, that we buy them even though we don't really need them. Plus, sometimes if you don't read the fine print below the advert, you won't know the terms and conditions to be able to fully obtain the products.

I see a variety of slimming centre ads, where they usually get a famous actress to model for them, and then print on and on about the different machines they have and how effective theirs is. Also, saying things such as, when you're slimmer it "gives you a sense of well-being and confidence that radiates from within". Honestly I think, you can feel confident whether you're slim or not. Even if you're overweight, it might mean you are unhealthier, but it doesn't mean that you ought to feel unconfident about yourself.

There are also many ads from different supermarkets, claiming their foods are the freshest around. How can all supermarkets have the freshest foods?

Comparing the weekday and weekend papers, the weekday papers had more ads on learning instituitions, events. Whilst the weekend papers had more ads on automobiles, furniture, mobile phones. Sundays have lesser advertisements, but their advertisements are generally more attractive because they have colour (obviously, haha).

The ad is trying to say that the car they're advertising for is beautiful.



This car commercial gives the overall impression that the car is flawless, that it works very well.



The car is irresistable



The ad brands the car as really fashionable and stylish looking.



The car gives your ego a boost, that it makes you feel more attractive.

Personally, I feel that these commercials have actually worked. Consumers want to feel good when they're driving, they want to look impressionable and impressive. Therefore by watching these adverts, most people would mostly likely buy a car that is more good-looking and expensive than one which is equally just as good in mileage etc but doesn't look as good. For most people, the look and feel is more important than what it can do.

Flight, Kiss and Water

We forgot to shine

Running through the milky way, dodging
Stars. We try to, we do.
Mainly because, it is this
Bittersweet sentimentality etched
Deep in
Within.

Grasping for that one moment, of
single chances to breathe, live.
We try to, we do.
Also because of this nagging
endless void that reverberrates
Deep in
Within.

And when the stars fall, we
Lie awake. Don't miss out on
Things that are truly beautiful.
We try to, we do.
Beautiful things should be reserved
In places...
Deep in
Within

And we try not to, we do.
But we forgot to shine.

-Natasha Lim